Why We Rebranded to Tellwell
We didn’t change our name because we wanted to look trendy or sound cooler. We did it because the work we do — helping small businesses grow through clear messaging and strong branding — deserved a name that reflected what it’s about.
From Swanson Digital
to Tellwell
I have to admit: Swanson Digital was a solid name — it’s my family surname after all, and I’m proud of it. But over time, I realized this brand wasn’t just about me or the company. It’s about you: the small business owner, the tradesman, the builder, the creator. The guy who wants his business not just to survive, but to grow.
And we knew the name needed to say something deeper.
Why “Tellwell”?
We work with small businesses. People who didn’t go into business to become marketing experts. But, at the same time, they know they need to stand out.
We kept seeing the same problem: solid businesses doing great work but being overlooked because their story wasn’t being told well. Their message was muddy. Their collateral felt outdated. Their brand didn’t match the quality of their work.
So that became the mission — help good companies tell their story well.
More Than a Name
Tellwell isn’t just a name. It’s a philosophy.
We believe that when you tell your story well, people listen. You earn trust. You turn attention into action. And as a result, you grow.
It’s clear. It’s simple. It’s what we do.
Tellwell is still us. Just clearer, tighter, and more aligned with the results we help you get.
Want to see how it works? Take a look around. Or better yet — let’s talk.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace